Brand DESIGN
The Currency™, Empower’s financial news and insights platform, plays a critical role in shaping how audiences understand money’s influence on daily life. Tasked with developing a visual identity that positioned The Currency™ as both an editorial authority and a brand cornerstone, I collaborated with creative directors, UI/UX teams, and senior leadership to create a system anchored in Empower’s identity — yet unmistakably its own.
Creative direction by Kerry Mick.
