Campaign identity
Vacation You was Evolve’s first brand awareness campaign, anchored by video advertising on platforms including Vudu, Hulu, and YouTube. My role was to establish a consistent, recognizable campaign identity that could flex seamlessly across channels — from video to email to social media. The campaign drove strong results, including a 71% increase in branded search impressions, and the 30-second video ad earned Judge’s Choice at the Ad Club CO Awards in 2023.
Video by Piggyback Productions.
Creative direction by Hannah Levy Glenn.
