Packaging
School fundraiser products often have the reputation of being cheap, tacky, or poor quality. Knowing this to be the expectation in the industry, I created 4 new candle label designs and 6 wax melt labels that felt more modern and on-trend, setting them apart from the offerings of other fundraising competitors.
I also worked on the photoshoot, styling the products, and the print and digital catalog design.
Photoshoot creative direction by Gemma Kuenzi.
