PAiD SOCIAL
I partnered with the Demand Generation team to concept, design, and A/B test ad creative, ensuring we consistently optimized toward top-performing variations. On the guest side, our focus was driving direct bookings through guest-centered messaging, while on the owner side we generated qualified leads for the sales organization. The resulting creative was scroll-stopping and highly effective — consistently delivering bookings and leads with a 6–12% click-through rate, well above industry benchmarks.
