As part of Empower’s partnership with the Denver Broncos, I led the visual direction for a large-scale in-stadium campaign, extending the energy of our national “Bucket List” commercial and broader “Live a little” campaign, into the live game-day experience.

I translated the campaign’s unexpected tone and key visual into a cohesive system of concourse signage, print materials, and digital displays—built to stand out across multiple stadium environments and touchpoints.

The campaign reached an estimated 1M+ game-day impressions and ran during a historic, record-attendance season for the Denver Broncos.